Antonia Novello vs Joe Camel

Dr. Novello, former United States Surgeon General from Puerto Rico :) , used cause-and-effect form of inductive reasoning when seeking a solution to the problem of increased smoking among children and teens.  First, she observed that the numbers of teen and children smokers increased dramatically upon the creation of Joe Camel, for Camel brand cigarettes which targeted youth in 1988. To figure out what she could do to stop this drastic increase, she needed to determine the relationship between Joe Camel and smoking rates.  She did this by evaluating the positive correlation between children and teens smoking and the Joe Camel advertisements.  Positive correlation is when the incidence of one event (children and teens smoking) increases when the second one (Joe Camel advertisements) increases. Using that example of cause-and-effect inductive reasoning, she sought a ban on cigarette and alcohol advertisements that targeted youth as well as increasing education on the harmful effects.